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This year’s 10 honorees will each receive $25,000, mentorship, and national visibility.
October 14, 2025
By: Rachel Klemovitch
Assistant Editor
L’Oréal Paris USA celebrates the 20th anniversary of Women of Worth by announcing the ten honorees for the 2025 program.
L’Oréal Paris recognizes these extraordinary women who embody leadership, service, and innovation and are driving transformative change across the United States through their non-profit organizations.
L’Oréal Paris USA President, Laura Branik, commented,
“Two decades later, Women of Worth continues to embody the spirit of our iconic tagline Because You’re Worth It. Celebrating 20 years of this program reminds us that honoring women’s contributions, resourcing their visions, and shining a national spotlight on their courage can truly change the world.”
In recognition of this milestone, L’Oréal Paris spokespeople Eva Longoria, Helen Mirren, and Aja Naomi King are helping to amplify the missions of this year’s honorees through exclusive content.
Each honoree will receive $25,000, along with mentorship and national visibility via L’Oréal Paris’ platforms.
Since its inception in 2005, Women of Worth has evolved into a nationwide movement, recognizing 200 women whose grassroots efforts span causes including health, education, environmental justice, mental wellness, and more.
Over the past two decades, the program has awarded millions of dollars in grants, offered mentorship through educational programming, and provided national media visibility to help non-profit leaders scale their impact.
Honorees were selected in partnership with Points of Light.
L’Oreal Launches Lancôme ‘Micro-Needling’ Device
L’Oreal Paris Launches Beauty Genius AI Tool
L’Oreal Ranks Among Time’s Most Influential Companies of 2025
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